Accessible Brand Foundations
So whether someone lands on your website, reads your brochure, or scrolls past your Instagram — they can actually read it, understand it, and take action.
Giving you the assurance that your brand aligns with your values
Often, the biggest accessibility issues for brands, is that their foundations weren't designed with inclusion in mind. Colour palettes don't have accessible colour pairings or the fonts that were chosen can be hard to read.
The Brand Foundations package is designed for both new, and existing brands. If you're starting from scratch, your brand foundations will set you off on the right foot. For established businesses, we'll work with your existing brand assets, to ensure your marketing materials meet accessibility standards.
What you get with your Brand Foundations!
- A colour palette that aligns with your brand personality
- Up to two typefaces that partner perfectly together
- Brand Guidelines document with accessible colour pairings laid out so you know exactly which colours to use together.
- Your choice of brand assets, choose from:
- Social media post bundle (template for 5 different Instagram posts)
- Social media banner bundle (Facebook cover and LinkedIn banner)
- A text-based logo (optional, if you don't have a logo yet)
Confidently market your business knowing that there's no accessibility issues with contrast and styling, and build your brands reputation on solid foundations.
1 Day! But bookings must be made minimum 2 weeks before, so we can discuss your brand goals, and vision.
£400
Who are the Brand Foundations for?
- Small businesses who don't have a large budget for a full branding package.
- Businesses and solopreneurs who want to ensure that their branding meets accessibility requirements.
- Small business owners getting by with DIY branding, but want someone else to make sense of your conflicting ideas, and create brand foundations that align with your values.
How it works
Request for your brand foundations by filling out the questionnaire form. This is where you can tell me about your business and your vision for the branding. I’ll be in touch with next steps within two working days!
Once your application is accepted, you’ll receive an email with a selection of available dates. Once you've choosen the date that works best for you, you'll be able to pay your deposit, and take a brand style quiz.
9 AM We’ll start the morning with a kick off call, where we'll go over your questionnaire and quiz results, so making sure I've got a good idea of what you're looking for.
9:30 AM – 2 PM Time to get to work! I’ll create the perfect colour palette and font pairings for your brand(ensuring they pass WCAG standards), and create your requested brand assets, whilst you get on with your day!
3 PM Time for our review! We’ll hop on a call to chat about how everything's looking, and make sure I'm on the right track.
4 PM – 5 PM I’ll pull together your new brand guidelines document, and make the final touches to your requested assets.
Once you make your final payment, I'll transfer all of your new documents and assets to you!
Please note that social media templates are all created in Canva - so make sure you have a Canva account.
Recent Brand Foundations Projects
Brand Foundations Application Form
FAQs
The cost of the brand foundations package is £400.
A £200 deposit will be requested at booking. The remaining £200 will be requested before your new brand guidelines and assets are sent over.
The brand foundations package includes:
- Colour palette
- Guide on accessible colour pairings
- Text based logo
- Favicon
- Accessible font pairing
- Requested assets (eg. a business card, social media templates, LinkedIn banner)